{"id":1770,"date":"2015-01-09T14:24:16","date_gmt":"2015-01-09T14:24:16","guid":{"rendered":"http:\/\/www.freeworld-trading.co.uk\/?p=1770"},"modified":"2015-01-09T14:24:16","modified_gmt":"2015-01-09T14:24:16","slug":"cranberry-market-report","status":"publish","type":"post","link":"https:\/\/www.freeworld-trading.co.uk\/index.php\/cranberry-market-report\/","title":{"rendered":"Cranberry Market Report"},"content":{"rendered":"<p>The cranberry market is recovering from the record low levels that were reached in the 2013 crop.\u00c2\u00a0 At present all suppliers are pushing pricing up and we\u00e2\u20ac\u2122re seeing some resistance from buyers.<\/p>\n<p>The crop is down ~10% but that is negligible as the industry is still sitting on a large carryover.<\/p>\n<p><a href=\"http:\/\/www.freeworld-trading.co.uk\/wp-content\/uploads\/2015\/01\/download-4.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-1771\" src=\"http:\/\/www.freeworld-trading.co.uk\/wp-content\/uploads\/2015\/01\/download-4.jpg\" alt=\"download (4)\" width=\"275\" height=\"183\" \/><\/a><\/p>\n<p>The critical issue for the cranberry issue is the reduction in demand for concentrate, SDCs and cranberry concentrate are produced in tandem and although demand for SDCs is growing, this is not the case for concentrate.\u00c2\u00a0 The percentage\u00c2\u00a0of concentrate used in juices has been eroded over the years which has reduced the volume required. Furthermore with an ever expanding variety of juices on the market, cranberry is less tempting than it once was.<\/p>\n<p><a href=\"http:\/\/www.freeworld-trading.co.uk\/wp-content\/uploads\/2015\/01\/download-5.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-1772\" src=\"http:\/\/www.freeworld-trading.co.uk\/wp-content\/uploads\/2015\/01\/download-5.jpg\" alt=\"download (5)\" width=\"225\" height=\"225\" \/><\/a><\/p>\n<p>Ultimately there is an oversupply of fruit into this market which has led to an all- time low price for growers.\u00c2\u00a0 We may see a capitulation this season with many growers going out of business.\u00c2\u00a0 This could lead to a real shift in the market, with pricing going up due to a supply being naturally regulated, however this will not occur for a good couple of seasons.<\/p>\n<p>Production capacity is the limiting factor in the SDC market.\u00c2\u00a0 All processors are at capacity so this is the rationale for increasing prices.<\/p>\n<p>In the UK\/Europe buyers will see increased pricing from origin and higher prices due to significant currency fluctuations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The cranberry market is recovering from the record low levels that were reached in the 2013 crop.\u00c2\u00a0 At present all suppliers are pushing pricing up and we\u00e2\u20ac\u2122re seeing some resistance from buyers. The crop is down ~10% but that is negligible as the industry is still sitting on a large carryover. The critical issue for [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[61,21,28,12],"tags":[62,48,37,52,89],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cranberry Market Report - Freeworld Trading<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.freeworld-trading.co.uk\/index.php\/cranberry-market-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cranberry Market Report - Freeworld Trading\" \/>\n<meta property=\"og:description\" content=\"The cranberry market is recovering from the record low levels that were reached in the 2013 crop.\u00c2\u00a0 At present all suppliers are pushing pricing up and we\u00e2\u20ac\u2122re seeing some resistance from buyers. The crop is down ~10% but that is negligible as the industry is still sitting on a large carryover. The critical issue for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.freeworld-trading.co.uk\/index.php\/cranberry-market-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Freeworld Trading\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-09T14:24:16+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.freeworld-trading.co.uk\/wp-content\/uploads\/2015\/01\/download-4.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shiv Das\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.freeworld-trading.co.uk\/index.php\/#website\",\"url\":\"https:\/\/www.freeworld-trading.co.uk\/index.php\/\",\"name\":\"Freeworld Trading\",\"description\":\"Nut Kernels, Dried Fruit, Seeds, Superfoods, Grains, Pulses Delivering certainty in an ethical and sustainable way\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.freeworld-trading.co.uk\/index.php\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/www.freeworld-trading.co.uk\/index.php\/cranberry-market-report\/#primaryimage\",\"url\":\"http:\/\/www.freeworld-trading.co.uk\/wp-content\/uploads\/2015\/01\/download-4.jpg\",\"contentUrl\":\"http:\/\/www.freeworld-trading.co.uk\/wp-content\/uploads\/2015\/01\/download-4.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.freeworld-trading.co.uk\/index.php\/cranberry-market-report\/#webpage\",\"url\":\"http:\/\/www.freeworld-trading.co.uk\/index.php\/cranberry-market-report\/\",\"name\":\"Cranberry Market Report - Freeworld Trading\",\"isPartOf\":{\"@id\":\"https:\/\/www.freeworld-trading.co.uk\/index.php\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.freeworld-trading.co.uk\/index.php\/cranberry-market-report\/#primaryimage\"},\"datePublished\":\"2015-01-09T14:24:16+00:00\",\"dateModified\":\"2015-01-09T14:24:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.freeworld-trading.co.uk\/index.php\/#\/schema\/person\/fb10e6cef65015a652dfe2bf4e388ce0\"},\"breadcrumb\":{\"@id\":\"http:\/\/www.freeworld-trading.co.uk\/index.php\/cranberry-market-report\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.freeworld-trading.co.uk\/index.php\/cranberry-market-report\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.freeworld-trading.co.uk\/index.php\/cranberry-market-report\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.freeworld-trading.co.uk\/index.php\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cranberry Market Report\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.freeworld-trading.co.uk\/index.php\/#\/schema\/person\/fb10e6cef65015a652dfe2bf4e388ce0\",\"name\":\"Shiv Das\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.freeworld-trading.co.uk\/index.php\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Shiv Das\"},\"url\":\"https:\/\/www.freeworld-trading.co.uk\/index.php\/author\/shiv-das\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cranberry Market Report - Freeworld Trading","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.freeworld-trading.co.uk\/index.php\/cranberry-market-report\/","og_locale":"en_US","og_type":"article","og_title":"Cranberry Market Report - Freeworld Trading","og_description":"The cranberry market is recovering from the record low levels that were reached in the 2013 crop.\u00c2\u00a0 At present all suppliers are pushing pricing up and we\u00e2\u20ac\u2122re seeing some resistance from buyers. 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